Fashion Packaging·Petit Bateau
Client:Fathers Wine, Husiatyn, Ukraine
Design:MUTATION, Paris, France
The redesign for the French brand Petit Bateau tells the story how its founder had the idea in 1918 to cut off the legs of underpants. Inspired by the brand’s versatile heritage, the cut-out is used as the packaging signature. The new packaging structure allows the brand to communicate both its story and the legendary product features on the back, while better protecting what is inside. By using a simple dieline to signal the contents, the design showcases Petit Bateau’s iconic clothes and enables customers to navigate the collections at a glance with fun and ease.
Health Product Packaging·Zhenshiming Eye Mask
Client:Petit Bateau, Paris, France
Design:Beijing Bofly Design Co., Ltd., Beijing, China
In accordance with consumer groups of young women, this packaging series is divided into a youth type and an adult type, expressed in a simple and interesting visual form. The word “eye” in “eye mask” is visualised as an owl’s face. The capital letter “E” is used for the design, as this is a common form of the Chinese visual acuity chart. The letter is transformed into a smiling face, while the shape of the English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. After opening the box, the full visual chart is revealed on the side.
Packaging·Tea Set Package Design
Client:Leonhard Kurz Stiftung & Co. KG, Fürth, Germany
Design:Beijing Xitang Brand Design Consulting Co., Ltd., Beijing, China
This packaging design is based on the colour system of ancient China, integrating the concepts of nature, the universe, ethics and philosophy. The main colour is “Ru Kiln’s sky cyan”, which dates back to the Song Dynasty. As pattern design, the packaging uses a type of calligraphy that originated in the very same dynasty. An analysis of the stroke structure of the calligraphy font led to the unique element of a tip at the end of the stroke, as well as a design with vertical strokes of regular script. The colours, text and other elements all visualise the message of “simple and pure beauty”.
Sustainable Packaging·Caran d'Ache – Prismalo 100 % Swiss Made
Client:Caran d’Ache, Thônex Genève, Switzerland
Design:ARD SA, Vevey, Switzerland
The packaging of this pencil set made of Swiss Scots pine focuses on visualising the product’s origins and the fully recyclable concept. All information is presented in a harmonious and communicative way on a thin, cylindrical case with only two printed colours. The two parts of the case feature a paper-based sticker indicating the colours of the pencils and their water-soluble properties. Hand-drawn pine cones and needles emphasise the type of wood used for production. In combination with craft paper, the entire packaging has an overall genuine natural look and feel.
Cosmetics Packaging·ORBIS CLEANSING CREAM
Client:ORBIS Inc., Tokyo, Japan
Design:ORBIS Inc., Tokyo, Japan
This cosmetics packaging was developed with a new scenario for cleaning products in mind. The aim was to transform their traditional role as “cleaning products” into time for relaxation. By consciously relaxing and using the cleansing cream in the living room instead of the bathroom as usual, common sense was turned upside down and new meaning created. The packaging is designed with a sharp and simple silhouette to easily fit into customers’ lives. The concave top surface of the bottle expresses the expectation of relaxing the mind.
Sustainable Packaging·O'Eau Water Bottle Renewal
Client:Paris Croissant, Seoul, South Korea
Design:SPC Design Center, Seoul, South Korea
The O’Eau water bottle design was given a renewal to celebrate the 10th anniversary of the brand and to heighten environmental awareness. The round bottle shape is taken from the existing O’Eau bottle. The old bottle’s double lid, which also served as a water cup, was removed and a non-adhesive label is wrapped around the lid instead. The label now detaches automatically when the bottle is opened for pouring, making recycling much easier. The O’Eau symbol is embossed onto this simple bottle body to emphasise the strength and identity of the brand.
Sustainable Packaging·Omdesign 2020 Packaging – We’ve got a lot of nerve!
Client:Omdesign, Matosinhos, Portugal
Design:Omdesign, Matosinhos, Portugal
With ecological and biodegradable self-promotion packaging, this project places the iconic Portuguese products Minerva and Niepoort centre stage. It features recycled, recyclable and biodegradable materials, such as cork, paper and cardboard. The minimalist aspect of the eight pieces making up this packaging was reinforced by very few finishes, but at the same time in a distinctive manner. With a focus on reuse, the search for new eco-friendly alternatives and the contribution to greater environmental preservation led to the solution of solid cardboard in a natural colour, with highly sustainable production parameters and a pleasing texture.
Food Packaging·Fruits Routine
Client:J-United Group, Tashkent, Uzbekistan
Design:GS Retail, Seoul, South Korea
Fruits Routine uses animal shapes to help children develop a healthy routine of eating fruit. The concept showcases the seasonal varieties contained in each product, such as apples or grapes in the shape of puppies or birds. The animal shapes are also meant to spark interest in children who dislike fruit, inviting them to create different animals, as shown in the product pictures. Thus, through this playful activity, children are invited to touch the fruit with their hands, look at the shapes with their eyes and transform them into new forms, exercising their imagination and creativity.
Beverage Packaging·Blanc Bleu
University:East China Normal University, Shanghai, China
Design:Depot branding agency, Moscow, Russia
The Blanc Bleu brand is a drinking water blend derived from several unique natural sources. It is a balanced mix rich in brain-stimulating micronutrients and electrolytes for extra hydration. The starting point for the design of the water bottle was to visualise the fact that the composition of minerals enhances the cognitive potential of the consumer. This is conveyed by the depiction of Gothic arches, which awaken an association with the product by implying that the discovery of the amazing strength and stability of the pointed arch by architects and master builders was a tremendous intellectual achievement.
Beverage Packaging·Ocard
Client:J-United Group, Tashkent, Uzbekistan
Design:Depot branding agency, Moscow, Russia
The design of these bottles of mineral water was inspired by ancient legends of a golden dragon and healing minerals. According to the legends, water that has passed through one of the dragon’s scales is endowed with an inexhaustible supply of vitality and brings the person who drinks it closer to eternity. In terms of design, it promotes the narrative that this recipe was found and embodied in the Ocard brand. As a mix of water from the Hessarian waterfall with gold flakes extracted from the depths of the local mountains, the result is a unique beverage that, just like in ancient times, brings its owner closer to eternity. The quasi-magical name Ocard is derived from the word “draco”.
Food Packaging·Petar Grašo Olive Oil
Client:Tomaž Kavčič s.p., Ljubljana, Slovenia
Design:Futura DDB d.o.o., Ljubljana, Slovenia
The well-known singer and songwriter Petar Grašo, from the Dalmatia region of Croatia, and the chef Tomaž Kavčič bought an olive grove as a duo. The grove is located near the city of Split, where they have been producing their first extra virgin olive oil, which is characterised by its soft texture and flavour. The design concept focuses on the most important quality ingredient of the oil, not forgetting the successful music career of the producer. The aim was to create the image of a product that has already proven itself in Petar Grašo’s Dalmatian restaurant and in Tomaž Kavčič’s kitchen.
Retail Packaging·Mi Watch Color Sport
Client:Xiaomi, Beijing, China
Design:Xiaomi, Beijing, China
Aimed at a young target group, this packaging design communicates the sports vitality of the product. This is achieved through the sporty font design featuring the product name set against a fluorescent-green background, as well as red-and-white stripes and a black-and-white grid showing the shape of a watch. Rich colours and flexible patterns create a high degree of diversity. The uniform layout of the product name on the front of the packaging envelope and the icon design ensure seriality and consistency, while the hollowing on the front and the side layout of each envelope is different, which increases flexibility.
