2021reddot winner 红点奖包装设计作品展示(四)

2022-03-24 21:30:14   点击: [加入收藏]

Beverage Packaging·Smart Label PackageUniversity:Dongseo University, Busan, South KoreaSupervising Professor:Mikyeong Mo

Beverage Packaging·Smart Label Package

University:Dongseo University, Busan, South Korea

Supervising Professor:Mikyeong Moon, Dosang Ryu

Design:Yeongjun Lee, Seoyoung Lee, Eunbyeol Ha, Dongha Jo, Junhyeok Park,Dongseo University

According to the WHO, every year millions of children suffer from diarrhoea and abdominal pain caused by food poisoning. Among them, unfortunately, 96,000 children die having drunk spoiled milk. Children can drink spoilt milk without realising it or without noticing the expiry date, which they may not yet be able to read or simply because the label was difficult to read. This smart milk packaging solves the dilemma by using colours that can change over time: at the beginning, the word “Milk” on the packaging is clearly visible in a uniform colour. Over time, however, part of the blue surface of the letters changes, so that the word “Milk” gradually becomes “ill” as the expiry date approaches. Finally, after ten days, it is easy to see that the blue colour has completely dissolved from the individual letters to leave only a clearly visible “ill”. This means that the expiry date has passed – the milk is bad and should be disposed of. Even children notice this change of name and can thus recognise that they should no longer drink the milk.


Food Packaging·Tunisian Soft-Seed Pomegranate

University:East China Normal University, Shanghai, China

Design:Yishi Zhang, Zhiyuan Liu, East China Normal University

This eco-friendly two-part packaging for pomegranates does not require the foam which is usually used. By cutting and folding the cardboard, a box was created which is solid and can also withstand a lot of pressure to protect the fruit. In order to keep costs low, it is printed in one colour. The upper part is designed in such a way that it intuitively points to the content and its special taste. An additional tray contains three of these boxes. It is printed all around with coloured illustrations of the region where pomegranates come from.


Food Packaging·NOODLES

University:East China Normal University, Shanghai, China

Design:Liu Zhiyuan, East China Normal University

This innovative packaging for pasta is eco-friendly and easy to use. It consists of waterproof kraft paper, so the pasta is better protected from breaking than in the usual plastic bags. The paper is cut and folded in such a way that a rectangular box is created. A special feature is its inner structure. The box is divided into individual sections which can be opened separately and contain exactly one portion of pasta. The packaging is equipped with a handle which provides comfort when carrying but does not take up space when transported.

Beverage Packaging·Lin La

University:China University of Technology, Taipei City, Taiwan

Supervising Professor:Kang-Lin Chiang

Design:Bao-Yuan Li, Yu-Chun Chiu, China University of Technology

The popular Taiwanese phrase Lin La means “That’s okay, that’s fun!” and as a motto reflects this beverage brand’s attitude towards drinking. The six different alcoholic beverages are assigned artistic illustrations which refer to their respective country of origin and depict a characteristic humanised animal. Each bottle is in a cardboard box the design of which communicates distress on one side and relaxation on the other. It is easy to open thanks to a hook and loop fastener, and also contains three paper cups for enjoying the drink directly.

Sustainable Packaging·Kong Feng

University:East China Normal University, Shanghai, China

Supervising Professor:Jinming Chen

Design:Yuting Wang, Yanyi Yu, Haotian Guo, Zhenyu Fang, School of Design, East China Normal University

Kong Feng is a packaging for air plants, thus for plants which do not need any soil. It consists of a single piece of PLA-based recycled paper. Unlike conventional models, which also use cotton and plastic in addition to paper, this solution is environmentally friendly. The core element is a holder constructed from four rounded and interconnected straps which acts as cushion and protects the plant during transport. However, the practically designed packaging does not only offer protection and sufficient air supply, but also exudes oriental beauty.

Food Packaging·Huà méi

University:Taipei Jingwen High School, Taipei City, Taiwan

Supervising Professor:Jung-Shun Huang, Hsiu-Chieh Su

Design:Xin-Cen Huang, Yu-Han Su, Ya-Xuan Yang, Jun Yang, Pei-Ling Liao, Zhen-Yuan Liu, Yu-Wen Huang, Taipei Jingwen High School

Retail Packaging·Devan’s Coffee

Client:Devans South Indian Coffee & Tea Pvt. Ltd., New Delhi, India

Design:Aish Keshav, New York, USA

This work includes a stand-up bag that holds 500 grams of coffee and a box for cold brew coffee bags. Their design, which is a rebranding project, aims to raise awareness of the impact of climate change. It shows an illustration of an endangered species on a coloured background. The stronger the aroma of the respective coffee variety, the more critical the conservation status of the animal depicted. A pattern describing the respective animal decorates the sides of the packaging. By itself it points to the extinction of the species shown.

Sustainable Packaging·PACKPAL

University:Ming Chi University of Technology, New Taipei City, Taiwan

Supervising Professor:Kai-Chu Li

Design:Fang-Ping Hsu, Chien-Chen Lai, Ming Chi University of Technology

This eco-friendly design concept is based on the three Rs – Reduce, Reuse and Recycle. PACKPAL are cartons which can easily be opened and closed again and again without causing damage and are especially suitable for storage purposes in offices or private households. This is made possible by a clip made of thin aluminium sheet which can be bent by 90 degrees and replaces conventional plastic adhesive tape. The clip is designed with a sign which can be handwritten, labelled, and bar- or QR coded to clearly document the contents.

Food Packaging·Beans Promote

University:Ling Tung University, Taichung, Taiwan

Supervising Professor:Wei-Hsien Lan

Design:Luo-Ting Chen, Xin-Pei Wang, Yu-Xuan Zhan, Ke-Ying Hu, Ting-Yu Wu, Jia-Ying Lin, Ling Tung University

The Beans Promote brand concept aims to communicate the benefits of legumes grown in Taiwan and thus gain popular acceptance for these local foods. The packaging for different types of beans from the south of the country show colourful illustrations of farmers working in the fields. The locally inspired impressions are applied with UV inkjet printing on paper which is water and tear resistant and can therefore be reused. The integration of interactive media provides consumers with additional information on the respective products.

Packaging·Taiwan Monsters

University:Chaoyang University of Technology, Taichung, Taiwan

Supervising Professor:Prof. Chia-Wen Tsai

Design:Jun-Hao Lai, Ping-Ju Lai, Yu-Chi Cheng, Wan-Rou Yu, Yen-Jung Kuo, Ching-Sheng Chiang, Chaoyang University of Technology

The design of this incense packaging is inspired by Taiwanese monster culture and is based on verbally passed down stories about gods and spirits. These are mainly associated with the colours navy blue, viridian green, sienna, permanent rose, gold and white, which are also taken up by the design. They stand as a symbol of peace and happiness and that everything will go well. In this way, the design aims to break with the negative stereotypes attached to monsters, so that incense is not only used to drive away evil spirits, as was common in the past.


Retail Packaging·Bumbler

University:California College of the Arts, San Francisco, USA

Design:Emilie Cevallos Paredes, California College of the Arts

The user-centred packaging design for the Bumbler drone combines fun, interaction and a unique unboxing experience. It is designed to be both simple and intuitive. The flying object and accessories are embedded in a hexagonal, grey-yellow box inspired by the shape and colours of a bee. The opening mechanism, for example, is reminiscent of the flapping wings of the insect. The two-part lid is not removed, but merely pushed to the sides. The high-quality design of the box is intended to not be disposed of but to be used again and again.


Packaging, Special Publication·Grow Your Own

University:China University of Technology, Taipei City, Taiwan

Supervising Professor:Prof. Chien-Hsun Chen, Prof. Chih-Lun Huang, Prof. Shou-Ting Wei

Design:Zong-Wei Wu, Wen-Juan Hao, Tso-Cheng Wang, Shi-Yi Wong, Ni-Ni Wu, Siang-Yu Fang, Department of Visual Communication Design, China University of Technology

The aim of this work is to draw attention to natural and environmentally sustainable agriculture and specifically to the Happiness Farm, which is run as part of a Taiwanese Farm City project. It includes a planting guide with illustrations as well as various tools: for example, the individual parts for small garden shovels are pre-cut in cardboard and just have to be pushed out and put together. Small bags with seeds round off the design concept and give users the materials they need to grow their own herbs, lettuce or vegetables.


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